Harris Interactive has announced their winners of their Harris Poll EquiTrend study. Top dog in the gaming category is none other than Nintendo.
The study looked at Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust. According to EquiTrend, the full study took place online with 25,099 participants ages 15 and up between January 11th – 27, 2011.
via Harris Interactive.
I love the fact the chart doesn’t tell what the numbers represent as far as I could tell.