Research firm Harris Interactive has published the results of its 2012 Harris Poll Youth EquiTrend study, and the study shows that the Nintendo Wii has scored highest among all video game systems. The Wii actually had the highest score among all tech brands this year; in this particular poll, game systems tend to have higher scores than other brands. The study calculates its scores by measuring “familiarity, quality, and purchase consideration” for four tech categories: computers, mobile phones, computer tablets, and video game platforms.
“For video gaming to have the highest equity scores compared to all other tech categories, and Wii the highest within the category, implies that Wii has serious potential to stretch into other products,” stated Jeni Lee Chapman, Executive Vice President and leader of Harris’ Brand and Communication Consulting group. “Just as Apple entered the hearts and minds of consumers through music with iTunes and the iPod, Nintendo has entered into youth’s heart with their video gaming platform. One day we may be saying, ‘move over Apple, here comes Wii’.”
That’s an interesting result, seeing that the Wii has a bit of declining popularity among core gamers. I guess the Wii still has the widest reach of any gaming platform.
